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Career Profile

Public Relations Managers

What they do:

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Also Called:

Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager), Communications Director, Communications Manager, Community Relations Director, Development Director, Public Affairs Director, Public Relations Director (PR Director), Public Relations Manager (PR Manager)

Job Data & Employment

*National data provided by O*NET & BLS
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$82,410
Starting Salary (2025)
$146,910
Median Salary (2025)
5.0%
Projected Job Growth
74,850
Employment (2025)

Typical Tasks

Assign, supervise, and review the activities of public relations staff.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Design and edit promotional publications, such as brochures.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Develop, implement, or maintain crisis communication plans.

A day in the life

What kind of work is this?

Enterprising
Business based Work
Conventional
Organized, Procedural Work
Social
Working with people
Only a subset of this occupation's profile is available. Data collection is currently underway to populate other parts of the profile.

What personality traits do you need to succeed?

There is no data available.

What key skills are needed for this job?

There is no data available.

Expected Knowledge

There is no data available.

Common Activities

There is no data available.

Education & Preparation

Some occupations may require additional education, advanced degrees, and years of experience in the field.
Talk to your support team on campus about this career pathway and additional degree information.
Job Zone 4

Considerable Preparation Needed

Education

Most of these occupations require a four-year bachelor's degree, but some do not.

Experience

A considerable amount of work-related skill, knowledge, or experience is needed for these occupations.

Training

Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.

Related Careers

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Marketing Managers
Management Analysts

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